ABOUT
Commercial content leadership
I’ve led content teams for BuzzFeed, Microsoft, and Stuff — delivering award-winning campaigns and building high-performing studios that combine creativity, systems, and social impact. From London to New Zealand, my work spans branded content, digital innovation, and purpose-led storytelling.
SKILLS
Areas of Expertise
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Studio building & leadership
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Branded content strategy
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Shorthand storytelling
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AI + social-first workflows
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Pitching + client growth
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Multiplatform campaign execution
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Creator-led collaboration
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Team mentoring + process design
2018 – Present
Content Director, Studio
Stuff – Aotearoa New Zealand's Largest News Network
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Led strategy and execution for over 1,000 branded campaigns annually
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Senior leader across video, digital, audio, print
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Native Advertising Awards jury member (2023/2024)
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Grew win rate, introduced premium products, closed strategic deals
Buzzfeed
Head of Creative, UK
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Led UK branded content team and creative strategy
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Developed new native formats and campaign playbooks
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Restructured team and improved workflow
Microsoft Global Creative Solutions
Head of Content Strategy
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Oversaw branded content development for MSN and Microsoft consumer brands
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Designed editorial playbooks and campaign strategy across Europe
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Partnered with agencies and internal teams to scale branded storytelling
WORK HIGHLIGHTS
AWARDS
NATIVE ADVERTISING AWARDS
Gold - Shattering the Shadows: Best Political Program, Native Advertising Awards 2025
Bronze - Triton's Get Amongst It: Best use of Print
Bronze - Triton's Get Amongst It: Best use of Interactivity
2024
Bronze - Triton's The Gift of Hearing, 2024
2023
Shortlisted - The Family Fundamentals with Pascall
Honourable Mention - Family Fundamentals with Pascall, INMAS 2023
Highly commended - Triton's The Gift of Hearing, 2024
OTHER
International Festival of Media - Anchorman 2
Qantas Journalism Awards, New Zealand - Best Junior Crime Feature Writer
PROJECTS
LET'S WORK TOGETHER
info@mysite.com